Expor Guide: The path with SC Consulting

Since 2020, demand for exports from Brazilian companies has grown significantly. Today, Brazilian finished products are not only accepted, but also coveted in several countries. Starting an export project can seem challenging, especially for micro and small companies. However, with adequate planning and accurate information, the process becomes more accessible and practical. In this article, we will highlight the main steps to start the internationalization process of your company, in an ideal partnership with SC Consulting.

• Step 1) Analyze the market opportunity

The first step is to analyze market opportunities in potential countries for your products. Apex Brasil (Brazilian Export and Investment Promotion Agency) offers valuable resources, such as a research panel on Brazilian export and import activities , as well as a map of opportunities for Brazilian exports. After selecting target countries, it is crucial to understand local culture and customs and thus adapt and select the best products from your catalog.

• Step 2) Company and products compliance

Next, it is necessary that the company and the products must comply with the laws of the target countries for export. Depending on the country of destination, authorization from bodies linked to health surveillance may be required. For example, to export sunscreen to the United States, it is necessary to obtain authorization from the FDA, which includes: registering the product manufacturer, the responsible distributor abroad and listing the product with the FDA. Furthermore, it is essential that the label is translated into the language(s) of the destination country(ies).

In addition to compliance with the country of destination, it is important to guarantee the compliance of the Brazilian company, which must enable the Radar on Siscomex (Integrated Foreign Trade System) and depending on the product and type of company, it will need health authorization to export.

• Step 3) Opening an international company

To ensure the success of the export operation, the best option is to open a company abroad that will be the international distributor, with the United States (USA) being a preferred choice. By creating a distribution company in the USA, the Brazilian company can access the American market, enabling the repatriation of profits to Brazil. It is crucial to highlight the importance of thoroughly planning product pricing, both for foreign and Brazilian companies, considering all the expenses involved.

When choosing a state to establish a company in the USA, a detailed analysis of the tariffs and taxes in each state is essential. This allows you to make strategic decisions that reduce costs and optimize business benefits.

• Step 4) Points of sale and Marketing

The next step involves defining points of sale and marketing strategies. It is essential to decide whether sales will be made through marketplaces, own websites, physical retail or a combination of them. Market and local culture research is essential for the strategy, and especially the language of the campaigns, to be effective. Always keep in mind which audience you want to reach: Brazilians who live abroad or foreign consumers.

• Step 5) Choose Warehouse

Warehouse selection is another important aspect. Warehouse is the company where distribution will be carried out, being responsible for receiving the merchandise, storing and controlling stock, sorting and dispatching orders by mail, and receiving order returns. Criteria such as geographic location, storage requirements and minimum order volume must be considered when choosing the best warehouse for your company.

• Step 6) Export modalities

Finally, it is crucial to choose the most appropriate export modality, be it air or sea shipping, and understand the obligations of each modality, prepare export documentation correctly to avoid unforeseen events during the transport process, and finally, have the Support from a local customs broker is also recommended to facilitate international logistics.

With these steps in mind and counting on the specialized support of SC Consulting, your company will be prepared to begin its internationalization journey successfully.